Overview
When Pentagon Detailing came to us, they already had a reputation for professional mobile detailing. The problem was, their online presence didn’t reflect that. Competitors were showing up first in Google, getting the calls, and converting the clients. Pentagon had the service quality, but needed the visibility and structure to consistently generate leads online.
They didn’t need flashy design or complicated tools. They needed a clear, reliable system to get found and booked. That’s exactly what we helped build.
- Website Design
- (GMB) Optimization
- Content Writing & On-Page SEO
- Off-Page - Technical SEO
Local SEO: Showing Up in Local Search Where It Matters
The first step was understanding how customers were searching. We researched local terms like “mobile car detailing in [city]” and “at-home car wash near me” and built a strategy focused on real search behavior.
Their Google Business Profile was completely reworked. We added detailed service descriptions, geo-optimized photos, targeted service areas, and set up a consistent posting schedule. We also created a review request system that helped generate authentic feedback from happy customers.
With a more complete and active profile, Pentagon started moving up quickly in local map results.
Website Optimization: Built to Convert, Not Just Look Good
The old site didn’t represent the quality of their service. It felt outdated and didn’t guide people to book. We focused on clean design, fast mobile performance, and a layout that made it easy to take action.
We rebuilt the homepage to clearly show services, trust signals like reviews, and a quick booking option that worked flawlessly on mobile. Each service page was updated with real details like what’s included, how long it takes, and why it matters to the customer.
We also added real photos, recent job highlights, and a simplified quote form that increased submissions almost immediately.
On-Page SEO and Local Content Strategy
Each page was structured with proper SEO in mind. That meant clear headings, optimized titles, and content written for both users and search engines. Nothing overcomplicated, Just clean, useful structure.
We also built custom pages for the cities and neighborhoods Pentagon served. These pages made it easier for potential customers in surrounding areas to find them on Google and learn exactly what services were available near them.
Instead of just stuffing keywords, we focused on clarity, location relevance, and actual value.
Off-Page SEO and Local Authority Building
The next step was improving how Pentagon appeared across the web. We built listings on top local directories, earned a few backlinks from auto-related blogs and local business networks, and fixed inconsistent information on old citations.
These small but important actions helped boost their trust score in Google’s eyes. As those improvements took effect, Pentagon’s rankings started climbing and they began getting clicks from outside their immediate area.
Category
Local SEO, Website Design & Content Writing
Clients
Pentagon Detailing
Location
Washington DC , USA
Start Date
April 18, 2021
Project Summery
Pentagon Detailing had everything they needed offline. Quality work, loyal customers, and a strong work ethic. What they were missing was the online visibility and structure to help them grow. Through targeted local SEO, better website flow, real content, and stronger trust signals, they went from being overlooked to being consistently booked.
Screen Shots
