Overview
When Orion Auto Detailing approached us, they had the experience, the equipment, and the quality — but not the online visibility to match. Despite offering top-tier mobile car detailing services, they were buried deep in Google search results, getting little to no traffic, and relying almost entirely on word-of-mouth referrals.
Our mission was simple: turn Orion’s online presence into a lead-generating machine that reflects the real value they deliver on the road.
- Website Design
- (GMB) Optimization
- Content Writing & On-Page SEO
- Off-Page - Technical SEO
Local SEO: From Hidden to Highlighted
We started with a deep dive into Orion’s local market. There were dozens of mobile detailers in the area, but very few had solid SEO strategies. That was the opening we needed.
- Local Keyword Research: We focused on search terms that real customers were using, Like “mobile auto detailing near me,” “Orion auto detailing [city],” and specific service keywords. We mapped out a keyword strategy not only for visibility, but for intent.
- Google Business Profile Overhaul: Orion’s GMB profile had the basics, But no power. We optimized every part of it: service categories, business description, high-quality service photos, and weekly updates. We also launched a review system to help bring in more 5-star feedback from happy clients.
- Result: Within 8 weeks, Orion Auto Detailing moved from the second page to the top 3 of the Google Map Pack for their main service keywords.
Website Redesign with an SEO-First Mindset
Orion’s website looked okay, But it wasn’t built to convert or rank. We didn’t just make it look better; we made it work harder.
- Local Landing Pages: We created a dedicated, SEO-optimized landing page for each of Orion’s service areas, written with geo-focused content and search-friendly structure.
- Mobile Optimization: As a mobile detailing brand, most of their users visited from phones. We made sure every page was fast, clean, and easy to navigate, Especially the quote form.
- Visual Trust Signals: Real customer testimonials, before-and-after photos, and badges like “Certified Mobile Detailer” were added to build instant trust.
- Result: Time on site improved by 65%, and form submissions nearly doubled within the first month after launch.
On-Page SEO & Strategic Content Updates
Every page was treated like a tool for growth.
- Service Page Optimization: We rewrote each service page with clarity, search intent, and user flow in mind. From “Interior Detailing” to “Ceramic Coating,” everything was built to rank and convert.
- Meta Tags, Headings & Internal Links: We optimized the structure of every page to help search engines understand the content better, And help users find what they need faster.
- Location Integration: Orion served multiple suburbs, so we made sure to weave those locations naturally into the content without keyword stuffing.
- Result: Organic traffic increased steadily, and Orion started ranking for multiple long-tail keywords across their service areas.
Authority Building & Ongoing Growth
To stay ahead of the competition, we helped Orion grow their presence beyond their own website.
- Relevant Backlinks: We secured placements on industry blogs, detailing directories, and local small business sites, Helping Orion build authority and visibility.
- GMB Posts & Seasonal Updates: We created a monthly posting strategy for their Google listing that focused on real services, promotions, and seasonal tips (like winter salt removal or spring interior deep cleans).
- Result: Orion maintained their top local rankings, gained brand visibility across multiple platforms, and built long-term SEO momentum.
Category
Local SEO, Website Design & Content Writing
Clients
Orion Auto Detailing
Location
Falls Church, VA , USA
Start Date
October 15, 2017
Project Summery
Orion Auto Detailing had everything but visibility. Through detailed local SEO strategy, a high-performing website, and ongoing optimization, we helped Orion go from an overlooked brand to one of the most trusted names in mobile detailing in their area.
Final Outcome
✅ Ranked in the top 3 for all key mobile detailing terms
✅ 65% increase in time on site and 2x more lead form submissions
✅ Fully optimized Google presence with consistent review flow
✅ Expanded local reach through service area pages
✅ Built a lasting SEO foundation that continues to generate leads
Today, Orion Auto Detailing stands out not just for their detailing quality, But for their digital presence
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