Overview
When A Perfect Shine Detailing first came on board, they had all the tools for success, A well-run mobile detailing service, great customer service, and solid work ethic. But their biggest challenge? Most people had no idea they existed online.
hey weren’t showing up in local searches. Their website had the basics, but it wasn’t bringing in leads. And the Google Business Profile was sitting quietly with barely any traffic, photos, or reviews.
They weren’t doing anything wrong. They just hadn’t fully tapped into the power of Local SEO yet.
- Website Design
- (GMB) Optimization
- Content Writing & On-Page SEO
- Off-Page - Technical SEO
Real SEO Starts with the Right Strategy
The first thing we did was take a step back and look at their market, Who they were trying to reach, how people were searching for services, and what their competitors were doing.
We noticed right away that most competitors had weak online setups, Outdated websites, poor location targeting, and barely optimized Google profiles. This gave us a clear opening to position A Perfect Shine as a top-tier mobile detailer in the area.
We built a local keyword strategy around how people actually search, Terms like “mobile car detailing near me,” “car detailing at home,” and “[City] mobile auto detailing.” We focused on intent, not just volume.
Then, we mapped that strategy directly into the content structure, location targeting, and on-page setup of their site.
Google Business Profile: From Flat to Fully Optimized
The Google listing was basically untouched. We optimized every section, From categories to services, business description to service area coverage.
We uploaded new, high-quality service photos (with geo-tags), added Q&As, and set up a weekly posting strategy that kept the profile active in Google’s eyes.
One of the most powerful changes was introducing a simple review request process. It wasn’t automated, Just a kind message sent after each service, thanking the customer and inviting honest feedback. That alone helped increase both review count and visibility fast.
In just a few weeks, A Perfect Shine started ranking in the local map pack and getting more calls directly from the GMB listing.
Website Restructure: Clarity, Simplicity, and Conversion
Their site had potential, but it wasn’t built for speed or conversion. Most people were browsing from mobile, so we stripped down the distractions and made sure every visitor knew two things right away:
- What services were available
- How to book them in seconds
We added simple, sticky call-to-actions, built a quote request form that worked beautifully on mobile, and made sure key service details were explained in plain, customer-focused language.
Instead of just listing services, we focused on why someone would book, Interior mess before selling a car, prepping for a special event, maintaining a new vehicle, And used real situations to connect with the customer.
The homepage was rebuilt to guide the user through trust signals: fast load, real reviews, before-and-after photos, and strong CTAs.
That one update alone more than doubled the number of people filling out the booking form.
Local Content & On-Page SEO: Hitting the Right Areas
We rewrote their service pages with better structure, cleaner content, and keywords naturally woven in. Then we created dedicated location pages for every major service area they covered, Even the ones they were already visiting but weren’t ranking for.
Each page was written to feel personal and relevant to that specific area Not just copied-and-pasted content with city names swapped in.
All the on-page SEO was cleaned up, Titles, headings, meta tags, image compression, internal linking. Simple stuff that makes a big difference when it’s done properly.
The site became easier for Google to crawl and easier for users to navigate, A win-win.
Category
Local SEO, Website Design & Content Writing
Clients
A Perfect Shine Detailing
Location
Columbia, MD , USA
Start Date
February 28, 2018
Off-Page SEO: Building Trust Beyond the Website
To build domain authority, we focused on real, relevant backlinks. Listings on industry directories, placement on car detailing blogs, and a few local mentions from neighborhood guides helped strengthen their online reputation.
We also found and fixed old citations that had wrong or incomplete business info. These cleanup efforts made a visible difference in rankings over the following weeks.
Project Summery
A Perfect Shine Detailing was already doing great work, They just weren’t showing up where people were looking. With a solid local SEO strategy, a customer-first website experience, and consistent trust-building across the web, the brand made a real shift from “hidden gem” to visible leader.
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