Overview
Black Tie Detailing already had the name, the premium service, and a strong reputation with clients. But online? They weren’t showing up where it mattered. The goal was clear: show up higher on Google, get found by the right customers in the area, and turn those clicks into real bookings.
- Website Design
- (GMB) Optimization
- Content Writing & On-Page SEO
- Off-Page - Technical SEO
Local SEO: Getting Found by the Right People
It started with figuring out how customers were actually searching. Phrases like “high-end mobile detailing near me” and “luxury car detailing [city]” were important, and those became the foundation of the SEO strategy.
The Google Business Profile was updated with service info, better photos, regular updates, and real customer reviews. The kind of content that makes someone stop scrolling and actually trust what they’re seeing.
Local directory listings were cleaned up and added across trusted platforms so Google could confidently recommend the business. That consistency built authority, and the profile started showing up in the top 3 map results.
Website Optimization with a Clean, Premium Feel
The website looked okay at first glance, but it wasn’t built to convert. It needed to feel as professional as the detailing work Black Tie was offering.
The homepage was redesigned with a clean layout, clear call-to-actions like “Get a Quote” and “Book Now,” and smooth navigation. Everything was simplified so people could take action fast, especially from mobile.
Real client photos, testimonials, and trust signals were added to build credibility. The booking form was shortened and made easier to use, even on the go.
Bounce rate dropped and bookings started coming in more consistently — especially from mobile visitors.
On-Page SEO and Content That Works
Each service page was rewritten with the customer in mind. It wasn’t just about adding keywords, It was about answering questions and showing value.
Location pages were added for key areas Black Tie served. These pages helped the business show up in more local searches and made it easy for customers to know they were in the right place.
Page titles, headings, and internal links were all updated to help both search engines and people navigate the site more easily.
Off-Page SEO and Building Trust
Getting the website right was one part of the puzzle, But visibility beyond the site mattered too.
High-quality backlinks were built through placements on local blogs, auto-related directories, and small business platforms. These links helped Google trust the brand even more.
Old, outdated listings were cleaned up, and the business info was made consistent everywhere it appeared online.
As a result, rankings improved across the board and Black Tie started getting noticed by more high-value clients in their area.
Category
Local SEO, Website Design & Content Writing
Clients
Black Tie Detailing
Location
Bethesda, MD, USA
Start Date
March 06, 2018
Project Summery
Black Tie Detailing had everything in place except the online presence to match it. With the right local SEO strategy, a conversion-focused website, and stronger authority across the web, the business finally started showing up where the best clients were looking.
Screen Shots
